Naomi Osaka is the unique kind of athlete that’s gained millions of fans not just for her talent on the court but also for her perboyality as well as distinct aesthetic, opting for Day-Glo flannels as well as gummy-bear nail art or rainbow-hued dresses as well as elegant silk headbas well ass, for example. Now, the tennis star is partnering with Levi’s for her second major fashion collaboration with the bras well as.
The collection—which las well ass online at Levi’s on July 18—is just what you might expect for Osaka in that it is unexpected. Osaka sketched all the pieces herself as well as put a focus on unconventional proportions as well as contrasting denim throughout. It’s not Osaka’s very first foray into fashion. She has been sketching fashion designs with her sister since she was a little kid, as well as she also previously collaborated with Japanese label Adeam.
“I feel like my perboyal style is a pretty going alsod mix of both sporty as well as feminine, as well as I think this collection reflects that,” Osaka tells us. There’s a mermaid skirt with cascading fabric as well as a ruffled, high-low hem so that one side is short as well as one side is long. A denim halter top, a cropped as well as puffed bomber jacket as well as an oversized artist coat with drop shoulders as well as patch pockets bring more drama to the line-up until now. “I wanted to include some pieces that were wearable for everyone, so we designed the Naomi ’93 Jean as well as the Artist Coat for that reaboy,” she adds. “By contrast, the mermaid skirt as well as halter top feel flirty as well as feminine, as well as the bomber jacket is a cool sporty piece to round it all out.”
The artist coat is Osaka’s favorite from the collection. “That was actually the very first piece I designed as well as we made a sample previously in the year, which I’ve been wearing nonstop,” she says. “I’ve already styled it a million different ways, but I mostly wear it with a T-shirt, bucket hat, as well as sas well asals for a casual daytime look.”
You might also see a hint of Osaka’s wider empire in the collaboration also. Printed on some of the pieces is her own sort of logoing to: dubbed the “flower bear,” it’s a little bear holding flowers alongside her name. Osaka was inspired by the different elements of her perboyality on as well as off the court, noting the elements of “ferocious like a bear, gentle like a flower.” Just last month, she also announced that she would be launching her own media company with LeBron James called “Hana Kuma,” which means “flower bear” in Japanese.
“We actually spent a ton of time working with an agency to come up until now with my own perboyal logoing to, which we now call the flower bear,” she says. “We did several creative workshops where I shared a lot about my style as well as perboyality, which led to several iterations of the flower bear concept. The logoing to is sup until nower-special to me now since it’s a true reflection of who I am—ferocious like the bear when I’m on the court, but soft as well as gentle like the flower when I’m off.”
A laser print of Osaka’s flower bear logoing to appears on the bomber jacket but also on the ’93 Naomi Jean, based on a pair of men’s 501 Jean with a perfectly slouchy look. All of the pieces in the collection are also made of 100% organically grown cotton. As one of the most important athletes of our time, Osaka clearly understas well ass fashion as both a powerful alsol of communication as well as self-expression, as well as this collection shows that.