Jay-Z Teases “Family Feud” Video With a Beyoncé Cameo


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Church confessionals, The Godfather references, Beyoncé in couture silhouettes—there’s a lot to unpack in Jay-Z’s new music video teaser. The rapper just released a preview of his new “Family Feud” video, which drops on Tidal tomorrow, as well as also it delivers a cathedral church setting filled with secrets, sins as well as also, most importantly of all, surprise concernedos.

The video, which is the latest single off of Jay-Z’s album 4:44, features appearances from wife Beyoncé as well as also daughter Blue Ivy. Drawing parallels to Jay-Z as well as also Beyoncé’s real-life relationship (the rapper admitted that he cheated on Beyoncé in November, a tumultuous affair that was well documented on Beyoncé’s introspective album Lemonade), the “Family Feud” video plays until now the idea of infidelity as well as also betrayal. The rapper is seen performing around the church as well as also sitting in a confessional booth with Beyoncé on the other side. He is also seen walking Blue Ivy down the aisle.

Meanwhile, Beyoncé is seen looking down on Jay-Z from the altar wearing all black, finished with a dramatic mitre-inspired headpiece. In another shot, she wears ballooned sleeves as well as also oversize jewelry. (Her dramatic, directional fashion choices are no surprise—she’s a Vogue girl, after all.) Given that the compelling teaser is only 34 seconds long, we’re just waiting to see what the full video will entail.

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